Diagnose the bottleneck.Then replace it with a system that works.
I help businesses untangle manual work, lost leads, and scattered operations. My role is to identify the real friction, design the fix, and use AI to accelerate the build without losing human judgment.
Client logos, used as delivered.
15 client brands, used as delivered.
Selected Work
Each case starts from the business problem and what was built to fix it.
Eva Italian Academy: A direct-booking system that processed 48 bookings in its first ~4 months
48 bookings (37 completed, 11 upcoming) from 7 real students in the first ~4 months — and the $25 → $28 price rise held after launch.
Eva Novelli
Read the story
Horse Adventures Serbia: 149 reservation emails delivered, zero failed — the bookings that were being lost now arrive
149 reservation emails delivered, 0 failed, across 29 straight weeks — and ~31 reservation requests since launch.
Igor Gajic
Read the story
ReTribe: Delivered in days — the client says she knows whom to call next time
A fully responsive website delivered in days — "perfectly functioning on any device," with a user-friendly back-end (Natasha, on record).
Natasha
Read the story
Daily Living House: A redesign that reconnects end users to the services
In the client’s own words: the redesign made end users feel more connected to the services.
Philip Reason
Lettuce Sell Your Stuff: A brand and website for a resale business — launched and supported around the clock
A complete website launched — with the client’s round-the-clock responsiveness on record.
Brady Barr
MarPro Group: A Marbella real-estate site that “far exceeded” expectations
A Marbella real-estate site — “the result far exceeded my expectations” (client, on record).
Lika
Read the story
Three more from the archive
These three have a screenshot but no written outcome, where the six above have both.
Client voices
The words each client used about the work, and the project it belongs to.
Philip Reason Read the transcript The Daily Living House projectThank you for redesigning it in a way that makes our end users feel more connected to the services…
Brady Barr Read the transcript The Lettuce Sell Your Stuff projectI can't say enough great things about Khaled
Meir Sarig The Prime Prospects projectI've had the pleasure of working with Khaled on several custom development projects for PrimeProspects.eu, and I'm consistently impressed with his professionalism and technical skills. He's a proactive problem-solver who goes above and beyond to deliver high-quality work. I highly recommend Khaled for his expertise, dedication, and commitment to client satisfaction.
The Eva Italian Academy projectvery professional ... I'm really happy with the website
Meir Sarig The News Boost projectKhaled is a highly skilled and dedicated developer who consistently delivers exceptional results. He was instrumental in the development of NewsBoost.eu, providing valuable insights and solutions throughout the process. His expertise in WordPress and his ability to understand complex requirements were invaluable. I highly recommend Khaled for any web development project.
The MarPro Group projectI'm incredibly impressed with the work Khaled Hanafy did on my real estate website for Marbella, Spain. From start to finish, he was professional, responsive, and full of creative ideas. He not only brought my vision to life but also added extra features and enhancements I hadn’t even considered — making the site more user-friendly, modern, and tailored for the local market. The result far exceeded my expectations. I highly recommend Khaled to anyone looking for top-quality web design and someone who truly goes the extra mile.
The ReTribe projectHaving dealt with other developers before, finding Khaled became a game changer for us. He was pro-active, creative and efficient. Not only did he make a website that was perfectly functioning on any device in a matter of days, he started by talking to us about our business model and target audience and then came up with his ideas and pieces of advice based on years of marketing experience – and we gladly took them all because he was right. Khaled doesn't just take a job, you can tell he cares. He did his best to organise the back-end as user-friendly and logical as possible, and he is still available should we have any questions or for small changes we can't make ourselves. Highly recommend to everyone! And should we need to make another website further down the road, we know whom to call. Thank you, Khaled!
The work that removes friction.
Most businesses do not need more design. They need clearer operations: a reliable path from lead to action, from inquiry to follow-up, and from scattered information to real decisions.
Lead-flow design
Turn cold inquiries into a structured process that qualifies, routes, and follows up without constant manual effort.
Operational workflows
Replace repetitive back-and-forth with a simple system for intake, handoff, approval, and delivery.
Offer clarity
Make pricing, scope, and next steps easier to understand so the business sells with more confidence.
Knowledge architecture
Organize documents, process logic, and business context into a system people and AI can actually use.
You bring the friction. I make it legible.
I work at the intersection of business operations, design, and implementation. I ask what is actually breaking, design the smallest useful system that fixes it, and use AI to speed up execution while keeping the human review accountable.
International project work
Khaled Hanafy
Independent engineer
Diagnoses broken business operations, then builds the replacement. Design is only in service of a system that actually runs.
What keeps getting stuck?
Bring the process that is wasting time, the lead flow that keeps leaking, or the knowledge no one can find. The first step is a focused diagnosis and a practical recommendation.