Work Education and personal brand

Eva Italian Academy: A direct-booking system that processed 48 bookings in its first ~4 months

Eva taught Italian through a third-party platform and wanted to own her client relationships — recurring and new students booking directly with her. I built a complete direct-booking system: website, scheduling, packages, courses, digital products, and a Skool community.

Eva Italian Academy website full-page view

48 bookings (37 completed, 11 upcoming) from 7 real students in the first ~4 months — and the $25 → $28 price rise held after launch.

Industry: Education · personal brand
Location: Online — international students
Relationship: Since 2026 · direct-booking system (ongoing)
Live site: evaitalianacademy.com

At a glance

48 bookings in the first ~4 months — 37 completed, 11 upcoming, zero real-student cancellations
7 real students — the eighth entry in the source export was a test account, not a student
Price rise $25 → $28 held after launch — demand stayed
Existing students migrated off the third-party platform to book directly

What I did

Website & brand hub
TidyCal booking integration
Lesson packages (incl. migration packages)
Courses section
Digital products
Skool community

01 The problem

Teaching on a rented channel

Eva taught through a third-party teaching platform and wanted to own her client relationships: recurring and new students booking directly with her.

02 The work

A complete direct-booking system

Not just a website — the full path from visitor to paying student, built around her teaching personality.

Website as the brand hub for her teaching personality
TidyCal scheduling connected to the site
Lesson packages, including dedicated packages for her existing platform students to ease migration
Courses section — structured course content and on-site presentation
Digital products on top of courses
Skool community — advised against a paid WhatsApp group (one-time link-leak problem) and built the community there instead

03 The result

Verified bookings and a price rise that held

48 bookings total from 7 real students (37 completed + 11 upcoming, zero real-student cancellations); the $25 → $28 price rise held after launch. The source TidyCal export also contained 4 rows booked under Khaled's own email as group-feature tests — those are excluded from the figures above, which is why the student count is 7 and not 8. Evidence: TidyCal export, 2026-10-02, recounted 2026-10-03 to exclude the test account.

04 Where it stands

Honest status

Bookings to date came via the direct/TidyCal channel — existing students migrating — NOT via website marketing. The site has not been marketed yet; the agreed next step (leveraging her social presence) is paused on client circumstances.

Custom site
TidyCal
Stripe/PayPal
Skool

In their words

What Eva Italian Academy said.

Eva Novelli Eva Italian Academy

very professional ... I'm really happy with the website

What is not on the record

Sessions and the price hold are verified; revenue figures stay private by decision. The site itself has not generated organic bookings yet — the machine works, but it hasn’t been fed traffic.