- 149 reservation emails delivered, 0 failed, across 29 consecutive weeks (Feb–Sep 2026)
- ~31 reservation requests since launch (~3.3 per month)
- Peak week: 14 reservation emails (April 2026)
- Named case with verified numbers — no testimonial (owner decision 2026-09-24)
Work — Booking and operations
Horse Adventures Serbia: 149 reservation emails delivered, zero failed — the bookings that were being lost now arrive
Reservation emails were stopping in the owner’s spam folder — bookings were being lost. I fixed the email pipeline and rebuilt the booking flow; 149 reservation emails now deliver with zero failures across 29 consecutive weeks.
Horse Adventures Serbia 
149 reservation emails delivered, 0 failed, across 29 straight weeks — and ~31 reservation requests since launch.
Industry Adventure travel — multi-day horse safaris
Location Serbia (Šumadija, Tara, Taor)
Relationship Since 2025 · website + booking pipeline (ongoing)
The short version
What this was, and what was done.
- Email pipeline fix
- Per-tour pre-filled booking forms
- Accordion package presentation
- Rider-capacity feature
- WordPress + Crocoblock build
The build
How it went.
01 The problem
Bookings were being lost to spam
Reservation emails had stopped reaching the owner (spam / delivery failure). Bookings were being lost without anyone noticing.
02 The work
Fix the pipeline, then rebuild the flow
First the delivery: the WP Mail SMTP pipeline was fixed so every booking reaches the owner’s inbox. Then the flow itself was rebuilt around each tour.
- Each tour has a dynamic pre-filled booking form — the form knows which trail and price the visitor clicked
- Accordion package presentation for multi-day and day trips
- Rider-capacity feature added on client request
03 The result
29 straight weeks of zero failures
149 reservation emails delivered, 0 failed, across 29 consecutive weeks (evidence: weekly WP Mail SMTP summaries + WPForms export). ~31 real reservation requests in the post-work era (~3.3/month); peak week 14 emails (April 2026).
04 Where it stands
Record status
Per owner decision (2026-09-24) this is a named case with verified numbers and no testimonial. Revenue estimates exist but are excluded from public claims — the verified claim is delivery reliability.
- WordPress
- WP Mail SMTP
- WPForms
- Crocoblock
- Elementor
What is not on the record
Revenue figures (EUR 5k–13.3k, cutoff-corrected) are estimates and stay out of public claims. The verified, published claim is email delivery and request volume only. No testimonial — the owner declined the review.