- 48 bookings in the first ~4 months — 37 completed, 11 upcoming, zero real-student cancellations
- 7 real students — the eighth entry in the source export was a test account, not a student
- Price rise $25 → $28 held after launch — demand stayed
- Existing students migrated off the third-party platform to book directly
Work — Education and personal brand
Eva Italian Academy: A direct-booking system that processed 48 bookings in its first ~4 months
Eva taught Italian through a third-party platform and wanted to own her client relationships — recurring and new students booking directly with her. I built a complete direct-booking system: website, scheduling, packages, courses, digital products, and a Skool community.
Eva Italian Academy 
48 bookings (37 completed, 11 upcoming) from 7 real students in the first ~4 months — and the $25 → $28 price rise held after launch.
Industry Education · personal brand
Location Online — international students
Relationship Since 2026 · direct-booking system (ongoing)
Live site evaitalianacademy.com
The short version
What this was, and what was done.
- Website & brand hub
- TidyCal booking integration
- Lesson packages (incl. migration packages)
- Courses section
- Digital products
- Skool community
The build
How it went.
01 The problem
Teaching on a rented channel
Eva taught through a third-party teaching platform and wanted to own her client relationships: recurring and new students booking directly with her.
02 The work
A complete direct-booking system
Not just a website — the full path from visitor to paying student, built around her teaching personality.
- Website as the brand hub for her teaching personality
- TidyCal scheduling connected to the site
- Lesson packages, including dedicated packages for her existing platform students to ease migration
- Courses section — structured course content and on-site presentation
- Digital products on top of courses
- Skool community — advised against a paid WhatsApp group (one-time link-leak problem) and built the community there instead
03 The result
Verified bookings and a price rise that held
48 bookings total from 7 real students (37 completed + 11 upcoming, zero real-student cancellations); the $25 → $28 price rise held after launch. The source TidyCal export also contained 4 rows booked under Khaled's own email as group-feature tests — those are excluded from the figures above, which is why the student count is 7 and not 8. Evidence: TidyCal export, 2026-10-02, recounted 2026-10-03 to exclude the test account.
04 Where it stands
Honest status
Bookings to date came via the direct/TidyCal channel — existing students migrating — NOT via website marketing. The site has not been marketed yet; the agreed next step (leveraging her social presence) is paused on client circumstances.
- Custom site
- TidyCal
- Stripe/PayPal
- Skool
In their words
What Eva Italian Academy said.
very professional ... I'm really happy with the website
Eva Novelli
Eva Italian Academy
What is not on the record
Sessions and the price hold are verified; revenue figures stay private by decision. The site itself has not generated organic bookings yet — the machine works, but it hasn’t been fed traffic.